Online load boards are one of the most important tools a freight broker needs to be able to use effectively. Online load boards are websites that feature a complete database of carriers and shippers in the country. They make finding qualified carriers and regular shippers faster and easier. Here are a few tips on how freight brokers can use online load boards effectively.
follow 1. Use Multiple Load Boards
You can find hundreds of trucking load boards on the internet and not one of them has all the information a freight broker needs. Don’t just stick with one load board. Using multiple load boards gives you the best chances of getting the best loads and finding the best carriers to transport those loads. The boards vary when it comes to features. Some are free but most charge a monthly subscription fee. Choose boards that come with the right features such as the ability to view the websites of the carriers and shippers so you can contact them directly via email, their credit scores so you know which ones are trustworthy, and their level of activity so you know which ones are in regular need of freight brokerage.
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There isn’t enough time to stay active on every load board you can find. Using five to 10 will be enough. Look for the boards that have the most loads and the best rates in the lanes that you serve. Start looking at the largest and most established ones. The top five most popular trucking load boards today are DAT Loadboard, GetLoaded, Internet Truckstop, 123Loadboard, and TruckersEdge. Don’t forget to look at the smaller boards too. You might find some that specialize on your niche.
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Freight brokers are not the only ones using trucking load boards. Shippers also use them to find carriers and brokers that meet their requirements. Make your company visible in all the boards you are using by having a convincing profile page. Highlight important information such as the size of your carrier fleet, home base, types of loads you haul, and the destinations you are willing to transport to. Bolster your credibility with a list of the certifications you have with a link to the website of the agencies that provided them.
Trucking load boards are not always accurate. Sometimes, there are significant delays in them adding new loads and removing the ones that have already been taken. Don’t get frustrated when you follow up a load just to learn a few minutes later that it is no longer available. Expect needing to spend a few hours each day checking loads and making phone calls.
go to link 5. Operate Within Capacity
Only take as much load as you can manage. Taking in more loads than you can handle will make the quality of your service suffer. It will lead to delays that will tarnish your reputation. Don’t be too greedy. Always be aware when you are nearing your load limit.
click 6. Nurture Your Reputation
A good reputation will always serve as a powerful competitive advantage for a freight broker. When a shipper has to choose between two companies with similar capabilities, the one with the better reputation is usually selected. Keep on building your reputation as a reliable broker and the shippers will be the ones seeking you out.
Mastering the use of internet load boards is a requirement for any freight broker. Remember these tips and you’ll have an easier time maneuvering these internet directories.